Uploaded November 2025 | Updated September 2026, 2 weeks ago
Welcome to Founder Fridays - a Notion founder series - where we sit down with builders who’ve been in the trenches to talk shop - product, design, and the real lessons no one puts on a slide deck.
Frank Lee, Co-founder of Inari (acquired by Amplitude), joins Eric Liu, PM at Notion, to share how he built an AI-powered insights product from the ground up — tackling messy customer data, tight iteration loops, and zero outside funding. Frank breaks down how his team improved insight quality, navigated the self-serve vs. sales-led tradeoff, and built a repeatable growth engine through consistent content and community engagement.
To learn more about how Notion is supporting startups, please visit: https://ntn.so/founderfridays
Timestamps
00:00 Intro
01:14 Spotting the Real Need
05:00 Building Trustworthy Insights
07:08 Self-Serve vs. Sales-Led
08:52 Rising Above the Noise
14:13 The LinkedIn Growth Engine
17:10 The Future of Product Agents
19:35 The Tool Stack
20:17 Advice Block
Welcome to Founder Fridays - a Notion founder series - where we sit down with builders who’ve been in the trenches to talk shop - product, design, and the real lessons no one puts on a slide deck.
Frank Lee, Co-founder of Inari (acquired by Amplitude), joins Eric Liu, PM at Notion, to share how he built an AI-powered insights product from the ground up — tackling messy customer data, tight iteration loops, and zero outside funding. Frank breaks down how his team improved insight quality, navigated the self-serve vs. sales-led tradeoff, and built a repeatable growth engine through consistent content and community engagement.
To learn more about how Notion is supporting startups, please visit: https://ntn.so/founderfridays
Timestamps
00:00 Intro
01:14 Spotting the Real Need
05:00 Building Trustworthy Insights
07:08 Self-Serve vs. Sales-Led
08:52 Rising Above the Noise
14:13 The LinkedIn Growth Engine
17:10 The Future of Product Agents
19:35 The Tool Stack
20:17 Advice Block
