Uploaded July 2025 | Updated September 2026, 2 weeks ago

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Welcome to Founder Fridays - a Notion founder series - where we sit down with builders who’ve been in the trenches to talk shop - product, design, and the real lessons no one puts on a slide deck.

In this episode, One More Multiverse co-founder Sara Alfageeh - now running social at Notion - sits down with Notion’s Head of Internal Comms, Ayomi Samaraweera, to share how founder-led content, viral fake ads, and tight-knit Discord loops helped scale her gaming startup to millions of users - and why being the face of your brand is the ultimate growth hack.

To learn more about how Notion is supporting startups, please visit: https://ntn.so/founderfridays

Timestamps
00:00 Intro
01:01 From D&D to Startup
03:05 Creative GTM & Community Building
06:08 Cracking Growth on TikTok
09:32 The Founder-Led Content Playbook
13:44 Going Viral
16:31 Product Validation with AI
19:11 Running a Startup on Notion
20:43 Scaling Notion's Social Strategy
25:07 Advice Block