Uploaded May 2026 | Updated September 2026, 6 days ago
At Sales Toronto, Jason Myers, Head of Customer Success at Rootly, makes the case for why CS is the most underinvested function in early-stage GTM - and what to do about it. Drawing from five tours of duty at high-growth startups, Jason breaks down how consolidating customer data across Salesforce, Snowflake, and Pylon into a single source of truth transformed how his team operates, and why that context layer matters more than ever in an AI-native world. Essential viewing for CS leaders, RevOps teams, and founders figuring out when and how to build their customer success function.
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Upcoming events: techto.org/events
Events calendar: luma.com/TechTO-Events
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At Sales Toronto, Jason Myers, Head of Customer Success at Rootly, makes the case for why CS is the most underinvested function in early-stage GTM - and what to do about it. Drawing from five tours of duty at high-growth startups, Jason breaks down how consolidating customer data across Salesforce, Snowflake, and Pylon into a single source of truth transformed how his team operates, and why that context layer matters more than ever in an AI-native world. Essential viewing for CS leaders, RevOps teams, and founders figuring out when and how to build their customer success function.
🔔 Subscribe for more real founder stories from TechTO
📅 Explore upcoming TechTO events: techto.org/events Watch more talks: youtube.com/c/TechTorontoOrg
Upcoming events: techto.org/events
Events calendar: luma.com/TechTO-Events
Newsletter — The read on Canadian tech: blog.techto.org
Membership: techto.org/memberships
