Uploaded May 2026 | Updated September 2026, 6 days ago

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At Together Toronto, JJ Tang, Co-Founder & CEO of Rootly, makes the case that creativity is the only real moat a startup has. From waking up at 2am to answer Canva's support tickets, to running competitor churn ads on the elevator screens inside PagerDuty's office building, JJ breaks down how Rootly punched well above its weight to land LinkedIn, NVIDIA, DoorDash, and Grammarly on the way to a $15M Series A and 400% YoY revenue growth. This talk is essential viewing for early-stage founders, GTM leaders, and anyone trying to win a market without playing by the rules.

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