Uploaded August 2026 | Updated September 2026, 3 weeks ago
A creator campaign can fall apart before the first video is even posted. Mercedes Boberg from Firstlook.gg joined us on the IndieGameBusiness Podcast to break down some of the biggest mistakes developers and publishers make when working with content creators.
Learn more about Mercedes and Firstlook.gg:
firstlook.gg
linkedin.com/in/mercedes-boberg-225023234
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
A creator campaign can fall apart before the first video is even posted. Mercedes Boberg from Firstlook.gg joined us on the IndieGameBusiness Podcast to break down some of the biggest mistakes developers and publishers make when working with content creators.
Learn more about Mercedes and Firstlook.gg:
firstlook.gg
linkedin.com/in/mercedes-boberg-225023234
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
