Uploaded June 2026 | Updated September 2026, 3 weeks ago

---

In this episode of IndieGameBusiness, we’re joined by Mercedes Boberg, Sales Manager at Pragma and Firstlook, to break down how indie developers should approach working with creators from day one.

Mercedes shares why thinking about creators early, before launch, is critical and explains the difference between paid creator campaigns and organic creator growth. We’ll talk about what actually makes creators stick with a game long term, how to approach creators when you don’t have budget or brand recognition, and the most common mistakes studios make when trying to work with them.

This conversation also dives into how to turn creators into long term partners instead of one off promotions, and what real success looks like when your creator strategy is working. If you want to build lasting relationships that actually move your game forward, this episode is packed with practical insight.

Follow Mercedes Boberg:
LinkedIn: linkedin.com/in/mercedes-boberg-225023234
Instagram: instagram.com/mercedesboberg

#IndieGameBusiness #CreatorMarketing #IndieDev #GameMarketing #Firstlook #Pragma