Going Rogue: How Community & Connections Can Stealth Market Your Projects @IndieGameBusiness
Going Rogue: How Community & Connections Can Stealth Market Your Projects  @IndieGameBusiness
Uploaded May 2025 | Updated September 2026, 3 weeks ago
Going Rogue dives into the power of throwing what you know out the window and focusing on the organic opportunities that come with community management to drive your marketing. Learn tactics to building these connections, how to explore new ways to think of community management, and how it can create a buzz around your project. Smashing skulls with overt marketing is no longer the way - it's time to get stealthy about how we approach it so that it doesn't give players the ick.
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Going Rogue: How Community & Connections Can Stealth Market Your Projects

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