Uploaded August 2026 | Updated September 2026, 3 weeks ago
A lot of developers jump straight into building their game without first answering some of the most important business questions. Juliana da Silva Brito, CEO of Indie Hero, joined us on the IndieGameBusiness Podcast to talk about what developers should understand before development really begins.
Knowing your audience, understanding the market, and thinking about how your game will eventually reach players can influence major decisions long before launch. Taking the time to figure these things out early can save developers from much bigger problems later.
Learn more about Juliana:
linkedin.com/in/julianasilvabrito
instagram.com/jsibrito
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
A lot of developers jump straight into building their game without first answering some of the most important business questions. Juliana da Silva Brito, CEO of Indie Hero, joined us on the IndieGameBusiness Podcast to talk about what developers should understand before development really begins.
Knowing your audience, understanding the market, and thinking about how your game will eventually reach players can influence major decisions long before launch. Taking the time to figure these things out early can save developers from much bigger problems later.
Learn more about Juliana:
linkedin.com/in/julianasilvabrito
instagram.com/jsibrito
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
