Uploaded January 2026 | Updated September 2026, 3 weeks ago
In this episode of IndieGameBusiness, we’re joined by Vadim Andreev, CEO and Co-Founder of Rokky, a PC game distribution platform focused on expanding how and where games reach players. Vadim breaks down the current state of PC gaming distribution and what it means for indie developers today.
We’ll discuss whether Steam is truly a monopoly, the risks of relying on a single platform, and what alternative marketplaces and e-stores developers should be considering. Vadim also explains how non-traditional markets like MENA, LATAM, and China fit into the global PC distribution landscape, plus what the grey market is and whether it poses a real threat to developers.
Finally, we explore the advantages of diversifying your distribution mix and how doing so can help protect your game, reach new audiences, and increase long-term revenue.
Follow Vadim Andreev:
LinkedIn: linkedin.com/in/vadim-andreev
#IndieGameBusiness #PCGaming #GameDistribution #Rokky #IndieDev
In this episode of IndieGameBusiness, we’re joined by Vadim Andreev, CEO and Co-Founder of Rokky, a PC game distribution platform focused on expanding how and where games reach players. Vadim breaks down the current state of PC gaming distribution and what it means for indie developers today.
We’ll discuss whether Steam is truly a monopoly, the risks of relying on a single platform, and what alternative marketplaces and e-stores developers should be considering. Vadim also explains how non-traditional markets like MENA, LATAM, and China fit into the global PC distribution landscape, plus what the grey market is and whether it poses a real threat to developers.
Finally, we explore the advantages of diversifying your distribution mix and how doing so can help protect your game, reach new audiences, and increase long-term revenue.
Follow Vadim Andreev:
LinkedIn: linkedin.com/in/vadim-andreev
#IndieGameBusiness #PCGaming #GameDistribution #Rokky #IndieDev
