Uploaded August 2026 | Updated September 2026, 3 weeks ago
Content creators are always searching for games that can give them a great video, not just another product to promote. On the IndieGameBusiness Podcast, Mercedes Boberg from Firstlook.gg explained what creators look for when deciding which games deserve their time and attention.
A strong concept, memorable gameplay moments, audience appeal, and the potential for entertaining content can make a game much easier for creators to cover. Developers who understand those needs have a better chance of building meaningful creator partnerships.
Learn more about Mercedes and Firstlook.gg:
firstlook.gg
linkedin.com/in/mercedes-boberg-225023234
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
Content creators are always searching for games that can give them a great video, not just another product to promote. On the IndieGameBusiness Podcast, Mercedes Boberg from Firstlook.gg explained what creators look for when deciding which games deserve their time and attention.
A strong concept, memorable gameplay moments, audience appeal, and the potential for entertaining content can make a game much easier for creators to cover. Developers who understand those needs have a better chance of building meaningful creator partnerships.
Learn more about Mercedes and Firstlook.gg:
firstlook.gg
linkedin.com/in/mercedes-boberg-225023234
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
