Uploaded June 2026 | Updated September 2026, 3 weeks ago
For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous controversies as well as the bigger-than-ever nature of the soccer games have presented new challenges and considerations for brands.
Creativity Editor Tim Nudd and Senior Marketing Reporter Jon Springer discuss trends that have emerged across World Cup creative, sports marketing trends on the rise versus on the outs and how recent fan disruptions from ticket prices to geopolitical disruption have impacted brand plans.
Plus, they reveal the first-ever Ad Age Insider World Cup Marketing Award winners, including the most unique work, best brand strategy and best World Cup campaign. Listen to discover which brands took home trophies.
For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous controversies as well as the bigger-than-ever nature of the soccer games have presented new challenges and considerations for brands.
Creativity Editor Tim Nudd and Senior Marketing Reporter Jon Springer discuss trends that have emerged across World Cup creative, sports marketing trends on the rise versus on the outs and how recent fan disruptions from ticket prices to geopolitical disruption have impacted brand plans.
Plus, they reveal the first-ever Ad Age Insider World Cup Marketing Award winners, including the most unique work, best brand strategy and best World Cup campaign. Listen to discover which brands took home trophies.
