Uploaded July 2026 | Updated September 2026, 3 weeks ago
Ad Age Media Reporter Brandon Doerrer gives a midyear check-in on 2026 ad spend, and breaks down the insights behind the data. He gets into why budgets are holding steady despite the economic pressure, what's happening in the upfronts (Disney's ask was a lot higher than buyers wanted to pay) and why streaming—not linear—is the thing keeping TV's growth numbers alive.
Hear more on growth in gaming advertising, Netflix and Omnicom’s new AI targeting partnership and the complex shift in search. Plus, how World Cup marketing spend has impacted 2026 budgets.
Ad Age Media Reporter Brandon Doerrer gives a midyear check-in on 2026 ad spend, and breaks down the insights behind the data. He gets into why budgets are holding steady despite the economic pressure, what's happening in the upfronts (Disney's ask was a lot higher than buyers wanted to pay) and why streaming—not linear—is the thing keeping TV's growth numbers alive.
Hear more on growth in gaming advertising, Netflix and Omnicom’s new AI targeting partnership and the complex shift in search. Plus, how World Cup marketing spend has impacted 2026 budgets.
