Uploaded February 2026 | Updated September 2026, 3 weeks ago

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Ad Age reporters and editors share their top Super Bowl takeaways that indicate elements of winning Big-Game strategies. From the downfall of celebrity slop to the best uses of social media and the risks brands take when they play it safe, take notes on what hit and missed last Sunday so that your brand can get ahead on its 2027 plan.


Dig deeper on the topics mentioned in this week's episode:


~Ad Age's Super Bowl ad review (adage.com/super-bowl/super-bowl-ad-campaigns/aa-super-bowl-2026-reviews/)


~How brands plan for the Monday after the Super Bowl (adage.com/super-bowl/aa-post-super-bowl-advice/)


~Agency winners from Super Bowl LX (adage.com/super-bowl/aa-agency-takeaways-anomaly-mother-omnicom-translation-isle-of-any/)


~Ad Age's Super Bowl diversity report (adage.com/super-bowl/aa-diversity-report-among-in-game-advertisers/)


~Super Bowl advertisers fall behind on Hispanic representation (adage.com/super-bowl/aa-hispanic-representation-in-ads-wanes-at-critical-time/)