Using brand partnerships to market to younger audiences with Netflix VP of global marketing @AdAge
Using brand partnerships to market to younger audiences with Netflix VP of global marketing @AdAge
Uploaded May 2026 | Updated September 2026, 3 weeks ago
Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He breaks down co-created campaigns with State Farm and other marketers, how Netflix is extending its IP beyond the platform and why reaching younger fans now requires a broader media mix that includes social.
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Using brand partnerships to market to younger audiences with Netflix VP of global marketing

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