How Davids Bridal applied the power of AI to wedding planning and dress shopping @AdAge
How Davids Bridal applied the power of AI to wedding planning and dress shopping @AdAge
Uploaded April 2026 | Updated September 2026, 3 weeks ago
Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs and writing press releases, to shopping in ChatGPT and an AI-powered wedding planning platform.
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How David's Bridal applied the power of AI to wedding planning and dress shopping

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