JCDecaux | Augmented reality solution to promote Telia's 'Inspira' TV channel | JCDecaux Estonia @JCDecaux | Uploaded March 2020 | Updated October 2024, 17 hours ago.
Telia Estonia teamed up with JCDecaux to help launch a brand-new TV channel called ‘Inspira’. To help promote the new channel Telia wanted commuters to experience a playful campaign using the popular augmented reality technology.
This was the first augmented reality campaign to be conducted outdoor in Estonia, and with 10% of the Estonian population checking the new channel during the first month, this campaign left a positive impact on the brand.
Telia Estonia teamed up with JCDecaux to help launch a brand-new TV channel called ‘Inspira’. To help promote the new channel Telia wanted commuters to experience a playful campaign using the popular augmented reality technology.
This was the first augmented reality campaign to be conducted outdoor in Estonia, and with 10% of the Estonian population checking the new channel during the first month, this campaign left a positive impact on the brand.
![[Entertainment & Culture] Tencent Video turns Shanghai metro into a comic world | STDecaux](https://i.ytimg.com/vi/a_8ZmNq5Fqw/hqdefault.jpg "[Entertainment & Culture] Tencent Video turns Shanghai metro into a comic world | STDecaux
With the help of STDecaux, Tencent Video launched an immersive campaign creating a breathtaking comic world in the Shanghai metro for the release of its online film.
The movie trailer for the movie was projected on the 46-metre-long digital walls. In addition, 78 lanterns were hung from the ceiling to add ambience to the interchange passageway.")
