JCDecaux | Claro: OOH creative optimisation through JCDecaux Creative Heatmap @JCDecaux | Uploaded February 2022 | Updated October 2024, 20 hours ago.
Claro Panama, part of the mobile network operator América Móvil, optimises its OOH creatives through Creative Heatmap - a JCDecaux proprietary solution based on an AI eye-tracking technology. José Anel Cruvelier, Marketing and Advertising Manager of Claro Panamá, explains how JCDecaux Creative Heatmap improves the transmission, the visibility and the understanding of their advertising campaign message.
JCDecaux Creative Heatmap is, part of JCDecaux Data Solutions, a portfolio of global and local data solutions that enable advertisers to maximise the power of their media investment. Read more here: jcdecaux.com/brands/data-driven-ooh
Claro Panama, part of the mobile network operator América Móvil, optimises its OOH creatives through Creative Heatmap - a JCDecaux proprietary solution based on an AI eye-tracking technology. José Anel Cruvelier, Marketing and Advertising Manager of Claro Panamá, explains how JCDecaux Creative Heatmap improves the transmission, the visibility and the understanding of their advertising campaign message.
JCDecaux Creative Heatmap is, part of JCDecaux Data Solutions, a portfolio of global and local data solutions that enable advertisers to maximise the power of their media investment. Read more here: jcdecaux.com/brands/data-driven-ooh
![[Food & Beverage] Nescafes interactive DOOH game at Shanghai metro station | STDecaux](https://i.ytimg.com/vi/d8BflpjcPe4/hqdefault.jpg "[Food & Beverage] Nescafes interactive DOOH game at Shanghai metro station | STDecaux
To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai.
By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds.
After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby.")
![[Fashion & Luxury] Swarovski holographic Christmas tree at MTR station | JCDecaux Transport](https://i.ytimg.com/vi/gDp74uztCy8/hqdefault.jpg "[Fashion & Luxury] Swarovski holographic Christmas tree at MTR station | JCDecaux Transport
Swarovski dominated MTR Hong Kong and Causeway Bay Stations for its holiday collection with JCDecaux Transport.
A virtual Christmas tree was set up through Hologram. MTR passengers could step on the floor keyboard to interact with the Christmas tree and to make it sing Christmas carols.")
