JCDecaux | Viva Technology 2022: JCDecaux’s Creative Heatmap @JCDecaux | Uploaded August 2022 | Updated October 2024, 22 hours ago.
Discover JCDecaux’s Creative Heatmap, an in-house data solution that estimates the performances of a campaign’s creative. Watch the interview of Francois-Xavier PIERREL, Group Chief Data Officer, to learn more about this solution.
Discover JCDecaux’s Creative Heatmap, an in-house data solution that estimates the performances of a campaign’s creative. Watch the interview of Francois-Xavier PIERREL, Group Chief Data Officer, to learn more about this solution.
![[Fashion & Luxury] Swarovski holographic Christmas tree at MTR station | JCDecaux Transport](https://i.ytimg.com/vi/gDp74uztCy8/hqdefault.jpg "[Fashion & Luxury] Swarovski holographic Christmas tree at MTR station | JCDecaux Transport
Swarovski dominated MTR Hong Kong and Causeway Bay Stations for its holiday collection with JCDecaux Transport.
A virtual Christmas tree was set up through Hologram. MTR passengers could step on the floor keyboard to interact with the Christmas tree and to make it sing Christmas carols.")
