JCDecaux | Giffgaff talks people, planet and profit | Changemakers | JCDecaux UK @JCDecaux | Uploaded August 2023 | Updated October 2024, 1 day ago.
How do you balance business growth with sustainability – or does sustainability drive the bottom line? Giffgaff balances people, planet and profit with equal value and effort. Having launched a call-to-arms to market for brands to bring sustainability higher up their agenda when it comes to media planning, JCDecaux welcomes a true pioneer in the space. B Corp-certified and very much focused on long-term cultural change, giffgaff’s Georgina Bramall, Marketing Strategy Director, shares her experience and learnings for others wanting to push sustainability further up their organisation’s agenda.
With a new report out from JCDecaux UK and Campaign on a new report to market, looking at the importance of sustainability in brands’ media planning, Ian and Georgina discuss how sustainability can impact media planning and the role of channels such as Out-of-Home in that sustainable journey.
How do you balance business growth with sustainability – or does sustainability drive the bottom line? Giffgaff balances people, planet and profit with equal value and effort. Having launched a call-to-arms to market for brands to bring sustainability higher up their agenda when it comes to media planning, JCDecaux welcomes a true pioneer in the space. B Corp-certified and very much focused on long-term cultural change, giffgaff’s Georgina Bramall, Marketing Strategy Director, shares her experience and learnings for others wanting to push sustainability further up their organisation’s agenda.
With a new report out from JCDecaux UK and Campaign on a new report to market, looking at the importance of sustainability in brands’ media planning, Ian and Georgina discuss how sustainability can impact media planning and the role of channels such as Out-of-Home in that sustainable journey.
![[NGOs & Charities] Contactless payment donation: Norwegian Centre against Racism | JCDecaux Norway](https://i.ytimg.com/vi/ijUYmOWlTZI/hqdefault.jpg "[NGOs & Charities] Contactless payment donation: Norwegian Centre against Racism | JCDecaux Norway
In Lillestrøm, The Norwegian Centre against Racism (Antirasistisk Senter) together with JCDecaux Norway created an interactive campaign which combined AR and Contactless Payment technologies to fight racism and discrimination.
Hateful words and actions stopped after passers-by tapped to make a donation.")
