JCDecaux | Drinks brand Vita created an AR-powered TV wall in Shanghai station | STDecaux @JCDecaux | Uploaded August 2019 | Updated October 2024, 22 hours ago.
Drinks brand Vita drew the attention of thousands of commuters thanks to its innovative campaign using augmented reality to promote their lemon ice tea.
An AR-powered, 10-metre long interactive TV wall was set up in Shanghai’s Jing’an Temple station. When people stood in front of it, their faces would appear on screen in real time adorned by lemon filters and a Vita Lemon Tea box at their mouths, a playful hint to try out the product.
Drinks brand Vita drew the attention of thousands of commuters thanks to its innovative campaign using augmented reality to promote their lemon ice tea.
An AR-powered, 10-metre long interactive TV wall was set up in Shanghai’s Jing’an Temple station. When people stood in front of it, their faces would appear on screen in real time adorned by lemon filters and a Vita Lemon Tea box at their mouths, a playful hint to try out the product.
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Swarovski dominated MTR Hong Kong and Causeway Bay Stations for its holiday collection with JCDecaux Transport.
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