JCDecaux | JCDecaux Transport - Cutting-edge digital solutions to drive business growth @JCDecaux | Uploaded September 2024 | Updated October 2024, 20 hours ago.
Commuters like advertising that helps liven up their journey. They are particularly sensitive to brand messages when they are informative, entertaining and funny. More than two thirds say they become familiar with the brands they regularly see when they travel and 7 in 10 like brands that tell them a story.
Metro and train stations unique territory of expression for brands. They offer powerful communication solutions such as:
- flexible digital networks that allow precise targeting of audiences
- station branding that delivers exclusivity and emergence event
- experiential communication solutions that create a unique experience with passengers.
Commuters like advertising that helps liven up their journey. They are particularly sensitive to brand messages when they are informative, entertaining and funny. More than two thirds say they become familiar with the brands they regularly see when they travel and 7 in 10 like brands that tell them a story.
Metro and train stations unique territory of expression for brands. They offer powerful communication solutions such as:
- flexible digital networks that allow precise targeting of audiences
- station branding that delivers exclusivity and emergence event
- experiential communication solutions that create a unique experience with passengers.
![[Food & Beverage] Nescafes interactive DOOH game at Shanghai metro station | STDecaux](https://i.ytimg.com/vi/d8BflpjcPe4/hqdefault.jpg "[Food & Beverage] Nescafes interactive DOOH game at Shanghai metro station | STDecaux
To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai.
By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds.
After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby.")
![[Fashion & Luxury] Swarovski holographic Christmas tree at MTR station | JCDecaux Transport](https://i.ytimg.com/vi/gDp74uztCy8/hqdefault.jpg "[Fashion & Luxury] Swarovski holographic Christmas tree at MTR station | JCDecaux Transport
Swarovski dominated MTR Hong Kong and Causeway Bay Stations for its holiday collection with JCDecaux Transport.
A virtual Christmas tree was set up through Hologram. MTR passengers could step on the floor keyboard to interact with the Christmas tree and to make it sing Christmas carols.")
