JCDecaux | Digital is the new traditional | Changemakers | JCDecaux UK @JCDecaux | Uploaded December 2022 | Updated October 2024, 20 hours ago.
Digital Out of Home is part of your digital strategy
The IAB has officially classified Digital Out of Home and Broadcast Video on Demand as digital channels due to the latest capabilities. But how easily is this being accepted within the industry? Award-winning Analyst, Ian Whittaker, is joined by IAB CEO James Chandler, PWC’s Steph Claxton and Jawad Safdar, Hyperoptic Broadband, where they discuss the concept that digital campaigns can extend beyond performance channels due to capability advancements in traditional media. They debate the opportunities and challenges the industry faces and how you can take this forward for your organisation.
To find out more about the podcasts or to check out our Digital Changemakers hub click here: changemakers.jcdecaux.co.uk
Digital Out of Home is part of your digital strategy
The IAB has officially classified Digital Out of Home and Broadcast Video on Demand as digital channels due to the latest capabilities. But how easily is this being accepted within the industry? Award-winning Analyst, Ian Whittaker, is joined by IAB CEO James Chandler, PWC’s Steph Claxton and Jawad Safdar, Hyperoptic Broadband, where they discuss the concept that digital campaigns can extend beyond performance channels due to capability advancements in traditional media. They debate the opportunities and challenges the industry faces and how you can take this forward for your organisation.
To find out more about the podcasts or to check out our Digital Changemakers hub click here: changemakers.jcdecaux.co.uk
![[Food & Beverage] Nescafes interactive DOOH game at Shanghai metro station | STDecaux](https://i.ytimg.com/vi/d8BflpjcPe4/hqdefault.jpg "[Food & Beverage] Nescafes interactive DOOH game at Shanghai metro station | STDecaux
To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai.
By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds.
After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby.")
