JCDecaux | [Entertainment & Culture] Tencent Video turns Shanghai metro into a comic world | STDecaux @JCDecaux | Uploaded August 2018 | Updated October 2024, 20 hours ago.
With the help of STDecaux, Tencent Video launched an immersive campaign creating a breathtaking comic world in the Shanghai metro for the release of its online film.
The movie trailer for the movie was projected on the 46-metre-long digital walls. In addition, 78 lanterns were hung from the ceiling to add ambience to the interchange passageway.
With the help of STDecaux, Tencent Video launched an immersive campaign creating a breathtaking comic world in the Shanghai metro for the release of its online film.
The movie trailer for the movie was projected on the 46-metre-long digital walls. In addition, 78 lanterns were hung from the ceiling to add ambience to the interchange passageway.
![[Entertainment & Culture] Tencent Video turns Shanghai metro into a comic world | STDecaux](https://i.ytimg.com/vi/a_8ZmNq5Fqw/hqdefault.jpg "[Entertainment & Culture] Tencent Video turns Shanghai metro into a comic world | STDecaux
With the help of STDecaux, Tencent Video launched an immersive campaign creating a breathtaking comic world in the Shanghai metro for the release of its online film.
The movie trailer for the movie was projected on the 46-metre-long digital walls. In addition, 78 lanterns were hung from the ceiling to add ambience to the interchange passageway.")
![[Food & Beverage] Nescafes interactive DOOH game at Shanghai metro station | STDecaux](https://i.ytimg.com/vi/d8BflpjcPe4/hqdefault.jpg "[Food & Beverage] Nescafes interactive DOOH game at Shanghai metro station | STDecaux
To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai.
By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds.
After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby.")
