Uploaded January 2016 | Updated September 2026, 2 weeks ago
The most brilliant ideas are sometimes so simple you find yourself wondering ‘Now, why did I not think of that?’ In this campaign, IBM and Ogilvy France joined forces to create ads which are both promotional AND functional! (Task 1: Watch the 90-sec ad; what are the 3 practical functions these ads fulfil? Task 2: [H/W] Over to you now. Could you come up with a similar idea?)
[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].
The most brilliant ideas are sometimes so simple you find yourself wondering ‘Now, why did I not think of that?’ In this campaign, IBM and Ogilvy France joined forces to create ads which are both promotional AND functional! (Task 1: Watch the 90-sec ad; what are the 3 practical functions these ads fulfil? Task 2: [H/W] Over to you now. Could you come up with a similar idea?)
[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].
