Human Nature - Mate Selection Heuristics @MrNickmi
Human Nature - Mate Selection Heuristics  @MrNickmi
Uploaded March 2015 | Updated September 2026, 2 weeks ago
What are heuristics? They are simple rules of thumb that our brain uses all the time in order to make judgments / decisions quickly and efficiently. They are not always accurate but they sure save us a hell of a lot of time.
Here are some examples of everyday heuristics we use (instead of answering the difficult first Q, our brain uses the answer to the second as an approximation): 'How happy are you with your life' - ['What is my mood right now?'] / 'How popular will Obama be in 6 months?' - ['How popular is he now?'] / 'Is she a good sex-partner?' - ['What is her Waist-to-Hip ratio?'] / 'Is he an attractive man?' - ['How tall is he?'] (examples taken from Kahneman ‘Thinking Fast and Slow’ – p. 98).
Apparently, animals too use heuristics – even guppy fish according to Rory Sutherland.

[NB: I do not own the copyright to this video clip. I have uploaded it here for educational purposes].
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Nick Michelioudakis |

Human Nature - Mate Selection Heuristics

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