Uploaded July 2026 | Updated September 2026, 3 weeks ago
The 2027 Audi Q9 is the largest car Audi has ever built, and almost certainly its last all-new combustion flagship. This is the halo the A8 sedan used to be, reborn as a 209-inch, three-row SUV, and Audi reversed its plan to launch new flagships as EVs to make it. It stretches longer than a long-wheelbase Range Rover on the longest wheelbase of any production Audi, and it lands a genuine world first: curved OLED taillights with 512 segments across six panels that animate and project turn-signal arrows, paired with micro-LED Digital Matrix headlights. In the US it starts around $87,700 and uses a 2.9-liter twin-turbo V6 with 429 horsepower, good for zero to sixty in about 4.9 seconds, with permanent quattro and standard air suspension. But it arrives years after the BMW X7 defined this class, there is no electric version at launch, and the biggest Audi ever is not the roomiest in the third row: an X7 gives you around 33 inches of legroom back there, the Q9 closer to 29. So this first look answers the real question: do you buy the newcomer for its presence, scale and lighting, or the established X7 for the room? Full design, tech, platform, price and X7 cross-shop inside. Filmed unit is European-spec; cabin details are from Audi's reveal.
0:00 Exterior, Design & Lighting Show
0:22 Digital Matrix Headlights & Features
0:49 OLED Tail Lights & Rear Design
1:49 Flagship Presence & Driving Experience
2:51 Interior, Screens & Space
5:07 Boot Space & Practicality
5:39 Price, Rivals & Verdict
SPECS AT A GLANCE
Engine (US): 2.9L twin-turbo V6, permanent quattro
Power: 429 hp / 442 lb-ft, 0-60 ~4.9 sec
Length / wheelbase: ~209 in long / ~123.5 in (longest-ever Audi)
Seating: 7 (bench) or 6 (captain's chairs)
Lighting: micro-LED Digital Matrix headlights; world-first curved OLED taillights (512 segments)
Third-row legroom: ~29 in (BMW X7 ~33 in)
Price (US): from ~$87,700 base / ~$89,095 delivered
At launch: petrol V6 only, no EV; plug-in hybrid (~62 mi EV) expected later
Subscribe for honest first looks that tell you what a new flagship really gets you, and what it quietly leaves out, before you spend: goo.gl/y9bfwm
Turn on the bell so you never miss a first look.
#AudiQ9 #Audi #LuxurySUV
The 2027 Audi Q9 is the largest car Audi has ever built, and almost certainly its last all-new combustion flagship. This is the halo the A8 sedan used to be, reborn as a 209-inch, three-row SUV, and Audi reversed its plan to launch new flagships as EVs to make it. It stretches longer than a long-wheelbase Range Rover on the longest wheelbase of any production Audi, and it lands a genuine world first: curved OLED taillights with 512 segments across six panels that animate and project turn-signal arrows, paired with micro-LED Digital Matrix headlights. In the US it starts around $87,700 and uses a 2.9-liter twin-turbo V6 with 429 horsepower, good for zero to sixty in about 4.9 seconds, with permanent quattro and standard air suspension. But it arrives years after the BMW X7 defined this class, there is no electric version at launch, and the biggest Audi ever is not the roomiest in the third row: an X7 gives you around 33 inches of legroom back there, the Q9 closer to 29. So this first look answers the real question: do you buy the newcomer for its presence, scale and lighting, or the established X7 for the room? Full design, tech, platform, price and X7 cross-shop inside. Filmed unit is European-spec; cabin details are from Audi's reveal.
0:00 Exterior, Design & Lighting Show
0:22 Digital Matrix Headlights & Features
0:49 OLED Tail Lights & Rear Design
1:49 Flagship Presence & Driving Experience
2:51 Interior, Screens & Space
5:07 Boot Space & Practicality
5:39 Price, Rivals & Verdict
SPECS AT A GLANCE
Engine (US): 2.9L twin-turbo V6, permanent quattro
Power: 429 hp / 442 lb-ft, 0-60 ~4.9 sec
Length / wheelbase: ~209 in long / ~123.5 in (longest-ever Audi)
Seating: 7 (bench) or 6 (captain's chairs)
Lighting: micro-LED Digital Matrix headlights; world-first curved OLED taillights (512 segments)
Third-row legroom: ~29 in (BMW X7 ~33 in)
Price (US): from ~$87,700 base / ~$89,095 delivered
At launch: petrol V6 only, no EV; plug-in hybrid (~62 mi EV) expected later
Subscribe for honest first looks that tell you what a new flagship really gets you, and what it quietly leaves out, before you spend: goo.gl/y9bfwm
Turn on the bell so you never miss a first look.
#AudiQ9 #Audi #LuxurySUV
