Uploaded April 2026 | Updated September 2026, 2 hours ago

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🎙️ NEXT.io Spotlight | Bugsy Empire on Paid Media, Sweepstakes & What Actually Works

Recorded at NEXT NYC Summit: Emerging Verticals, Wojciech Stellmach, CEO and Co-Founder at Bugsy Empire joins us to break down what’s really happening behind the scenes in paid media across sweepstakes, real-money gaming, and emerging verticals.

Working with 30+ operators and managing large-scale ad spend across Meta, Google, TikTok and more, Bugsy Empire sits at the centre of performance marketing in gaming.

⏰ Timestamps:
00:14 - Introduction: Bugsy Empire & paid media
00:30 - From operator to agency
02:33 - Scaling the business & US focus
04:08 - What paid media actually involves
06:55 - State of sweepstakes operators
09:47 - What separates winners vs losers
12:38 - Why most operators fail
13:01 - New verticals: prediction markets & ADW
15:14 - Product vs marketing
18:29 - Paid media challenges & platform access
20:13 - First 90 days of scaling
23:41 - Advice for operators
26:27 - Future of the industry

👤 Featuring: Wojciech Stellmach, CEO and Co-Founder at Bugsy Empire
linkedin.com/in/wojciechstellmach

🔗 Learn more: Bugsy Empire, bugsyempire.com