Uploaded June 2026 | Updated September 2026, 1 hour ago
🎙️ NEXT.io Spotlight | Amusnet's Thaluana Muscat on Localisation, Trust & Expanding Across Regulated Markets
Recorded at NEXT Summit Valletta, Thaluana Muscat, Lead Sales Manager at Amusnet Gaming, joins us to talk about what it really takes to enter and succeed in regulated and emerging markets — and why a generic, one-size-fits-all approach is the fastest way to fail.
From building local partnerships to navigating compliance without losing speed to market, Thaluana makes the case for why human relationships and deep market understanding will always outperform a global strategy that treats every market the same.
⏰ Timestamps:
00:16 - Introduction: Thaluana Muscat & Amusnet Gaming
00:30 - What market expansion actually means in practice
01:33 - Why you can't treat every market the same
01:52 - Balancing regulation with speed to market
03:00 - What signals tell Amusnet an emerging market is ready
04:42 - Why local partnerships are critical to commercial success
05:12 - What data can't tell you — and what humans can
06:25 - Turning conference connections into real commercial relationships
07:46 - How Amusnet builds and maintains client trust
09:37 - Growth verticals: slots, live casino & prediction markets
13:39 - One piece of advice for suppliers expanding into regulated markets
CONNECT WITH NEXT.IO
âś© Website: next.io
Learn more about Amusnet Gaming: amusnet.com
🎙️ NEXT.io Spotlight | Amusnet's Thaluana Muscat on Localisation, Trust & Expanding Across Regulated Markets
Recorded at NEXT Summit Valletta, Thaluana Muscat, Lead Sales Manager at Amusnet Gaming, joins us to talk about what it really takes to enter and succeed in regulated and emerging markets — and why a generic, one-size-fits-all approach is the fastest way to fail.
From building local partnerships to navigating compliance without losing speed to market, Thaluana makes the case for why human relationships and deep market understanding will always outperform a global strategy that treats every market the same.
⏰ Timestamps:
00:16 - Introduction: Thaluana Muscat & Amusnet Gaming
00:30 - What market expansion actually means in practice
01:33 - Why you can't treat every market the same
01:52 - Balancing regulation with speed to market
03:00 - What signals tell Amusnet an emerging market is ready
04:42 - Why local partnerships are critical to commercial success
05:12 - What data can't tell you — and what humans can
06:25 - Turning conference connections into real commercial relationships
07:46 - How Amusnet builds and maintains client trust
09:37 - Growth verticals: slots, live casino & prediction markets
13:39 - One piece of advice for suppliers expanding into regulated markets
CONNECT WITH NEXT.IO
âś© Website: next.io
Learn more about Amusnet Gaming: amusnet.com
