Uploaded January 2026 | Updated September 2026, 1 day ago
Expert Focus is a special edition of Connected with Pragmatic Solutions, produced by NEXT.io, spotlighting top independent voices shaping the future of iGaming.
In this episode, Simon Gatenby, a leading Marketing Technology Expert, joins the conversation to break down the realities of building smarter, faster, and more strategic marketing stacks in iGaming — without getting buried in tools, buzzwords, or disconnected teams.
⏰ Timestamps:
00:00 - Introduction
01:25 - Simon’s background and independent role in iGaming
04:08 - How iGaming’s marketing stack has evolved (or hasn’t)
07:14 - Where most operators are stuck today
10:40 - Why MarTech investments often underdeliver
13:22 - The most common gap: no real lifecycle strategy
17:46 - Data, automation, and creativity: finding the right balance
22:10 - What “first-party data readiness” really means
26:31 - Examples of practical segmentation and performance uplift
29:42 - What AI can and can’t do for iGaming marketers
34:16 - How to bridge the strategy–execution gap
37:30 - Breaking silos between teams (and why it matters)
41:15 - Which KPIs matter most in lifecycle marketing
45:06 - How to keep tech usable, not overwhelming
49:22 - Advice for CMOs trying to evolve their stack
52:33 - Where to start: audit, align, simplify
56:07 - What’s next in MarTech for iGaming
58:38 - Final thoughts and takeaways
🎙️ Hosted by Ashley Lang, CEO of Pragmatic Solutions
💡 Insights from the independent experts redefining iGaming strategy
Subscribe now and stay connected with the ideas shaping the future of iGaming.
👉 Pragmatic Solutions: https://pragmatic.solutions/
Expert Focus is a special edition of Connected with Pragmatic Solutions, produced by NEXT.io, spotlighting top independent voices shaping the future of iGaming.
In this episode, Simon Gatenby, a leading Marketing Technology Expert, joins the conversation to break down the realities of building smarter, faster, and more strategic marketing stacks in iGaming — without getting buried in tools, buzzwords, or disconnected teams.
⏰ Timestamps:
00:00 - Introduction
01:25 - Simon’s background and independent role in iGaming
04:08 - How iGaming’s marketing stack has evolved (or hasn’t)
07:14 - Where most operators are stuck today
10:40 - Why MarTech investments often underdeliver
13:22 - The most common gap: no real lifecycle strategy
17:46 - Data, automation, and creativity: finding the right balance
22:10 - What “first-party data readiness” really means
26:31 - Examples of practical segmentation and performance uplift
29:42 - What AI can and can’t do for iGaming marketers
34:16 - How to bridge the strategy–execution gap
37:30 - Breaking silos between teams (and why it matters)
41:15 - Which KPIs matter most in lifecycle marketing
45:06 - How to keep tech usable, not overwhelming
49:22 - Advice for CMOs trying to evolve their stack
52:33 - Where to start: audit, align, simplify
56:07 - What’s next in MarTech for iGaming
58:38 - Final thoughts and takeaways
🎙️ Hosted by Ashley Lang, CEO of Pragmatic Solutions
💡 Insights from the independent experts redefining iGaming strategy
Subscribe now and stay connected with the ideas shaping the future of iGaming.
👉 Pragmatic Solutions: https://pragmatic.solutions/
