Uploaded May 2026 | Updated September 2026, 1 day ago

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🎙️ NEXT.io Spotlight with Dylan, Head of Brand Partnerships at OpenFortune.

In this episode, Stuart speaks with Dylan from OpenFortune live at NEXT Summit New York about how iGaming operators can stand out in a crowded acquisition landscape.

With digital channels becoming more competitive, Dylan explains how OpenFortune turns fortune cookies into a memorable advertising moment. The conversation covers why this works so well for gaming brands, how offline activations can drive measurable performance, and why operators should add more unexpected brand moments into their acquisition mix.

⏰ Timestamps:
00:14 Introduction to OpenFortune at NEXT Summit New York
00:26 Customer acquisition challenges in iGaming
00:43 What makes OpenFortune different?
01:55 Why fortune cookies create a powerful brand moment
03:34 Offline activations vs performance marketing
05:19 Brand, performance, and “brandformance”
06:12 Diversifying beyond digital channels
07:24 Opening the fortune cookies live
08:16 Turning blank space into branded engagement

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✩ Website: next.io

Learn more about OpenFortune: openfortune.com