Uploaded September 2025 | Updated September 2026, 6 hours ago

---

Ken Robertson, founder and CEO of The Tenth Man creative advertising agency and former ‘Head of Mishchief’ at Paddy Power, joins Conor Mulheir to talk about the past, present and future of gambling marketing.

How can brands stand out against a sea of sameness, what is the value of controversy and guerrilla marketing tactics, and how is generative AI revolutionising the processes marketers are using to get their voices heard?

Explore all these questions and more in this marketing special, with one of the sector’s most renowned experts.