Uploaded July 2026 | Updated September 2026, 2 weeks ago
What does it take to move beyond AI pilots and create measurable business impact?
As Indosat Ooredoo Hutchison emerged from a major telecom merger, CEO Vikram Sinha set out to transform it into an AI-native organization. Together with leaders from McKinsey and Google Cloud, he shares how the company embedded AI across the business to positively impact EBITDA within the first year.
More than 2,000 employees, or approximately 75 percent, became AI-certified, while AI capability-building programs helped drive broad adoption across the company.
The largest opportunities emerged in four areas:
- Hyper-personalized customer engagement
- Hyperlocalized sales and distribution
- AI-driven network investment decisions
- Productivity improvements across support functions
Read the full case study: mckinsey.com/industries/technology-media-and-telecommunications/how-we-help-clients/becoming-an-ai-native-telco-Indosat-ooredoo-hutchison-reimagines-the-telecom-of-the-future
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Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.
What does it take to move beyond AI pilots and create measurable business impact?
As Indosat Ooredoo Hutchison emerged from a major telecom merger, CEO Vikram Sinha set out to transform it into an AI-native organization. Together with leaders from McKinsey and Google Cloud, he shares how the company embedded AI across the business to positively impact EBITDA within the first year.
More than 2,000 employees, or approximately 75 percent, became AI-certified, while AI capability-building programs helped drive broad adoption across the company.
The largest opportunities emerged in four areas:
- Hyper-personalized customer engagement
- Hyperlocalized sales and distribution
- AI-driven network investment decisions
- Productivity improvements across support functions
Read the full case study: mckinsey.com/industries/technology-media-and-telecommunications/how-we-help-clients/becoming-an-ai-native-telco-Indosat-ooredoo-hutchison-reimagines-the-telecom-of-the-future
Subscribe to our channel: mck.co/YouTube
Subscribe to our newsletters: mck.co/Subscribe
*Find us on:*
Facebook: mck.co/Facebook
Twitter: mck.co/Twitter
LinkedIn: mck.co/LinkedIn
Instagram: mck.co/Instagram
Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.
