Uploaded July 2026 | Updated September 2026, 2 weeks ago
AI and social platforms are reshaping how consumers discover and buy. McKinsey partners break down the key consumer trends.
Companies have faced persistent cost pressures and increasingly value-conscious consumers in recent years. Now, AI, social platforms, and other shifts in the consumer landscape are changing how consumers discover, evaluate, and buy products. As a result, consumer behavior is more dynamic and unpredictable than ever.
During a McKinsey Live webinar, Senior Partners Clarisse Magnin and Danielle Bozarth, coauthors of McKinsey’s State of the Consumer 2026 report, explored the four trends reshaping consumer behavior and discussed the implications of those trends for companies.
Chapters:
0:00 - Welcome
2:19 - State of the Consumer 2026 trends
5:51 - GenAI and shopping
7:39 - Trust of social media and gen AI is lower than in other channels
9:07 - Only 1% of the sources cited by LLMs come from brand-owned websites
11:04 - Globally, consumers value their health
12:46 - Yet many are not achieving their wellness goals
14:30 - About half of consumers are reducing their consumption of artificial ingredients, alcohol, highly processed food, and sugar
15:47 - If given extra cash, 60%+ of consumers said they would splurge on experiences
17:28 - Nearly a third of consumers say they struggle to afford the foods they want
18:55 - Cost pressures are driving consumers to buy less, use products longer, and embrace DIY
20:51 - What does this mean for leaders?
24:21 - Q&A
27:32 - Wrap-up
- View and download the full report: mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
- Learn more about McKinsey Live webinars and register for upcoming sessions: mckinsey.com/live
- Explore past webinars: mck.co/McKinseyLivePlaylist
- Subscribe to our channel: mck.co/YouTube
- Subscribe to our newsletters: mck.co/Subscribe
About the guests:
- Clarisse Magnin: mckinsey.com/our-people/clarisse-magnin
- Danielle Bozarth: mckinsey.com/our-people/danielle-bozarth
***Find us on***
Facebook: mck.co/Facebook
Twitter: mck.co/Twitter
LinkedIn: mck.co/LinkedIn
Instagram: mck.co/Instagram
#McKinseyLive #Consumer #Retail #ConsumerTrends #Growth
See mckinsey.com/privacy-policy for privacy information.
AI and social platforms are reshaping how consumers discover and buy. McKinsey partners break down the key consumer trends.
Companies have faced persistent cost pressures and increasingly value-conscious consumers in recent years. Now, AI, social platforms, and other shifts in the consumer landscape are changing how consumers discover, evaluate, and buy products. As a result, consumer behavior is more dynamic and unpredictable than ever.
During a McKinsey Live webinar, Senior Partners Clarisse Magnin and Danielle Bozarth, coauthors of McKinsey’s State of the Consumer 2026 report, explored the four trends reshaping consumer behavior and discussed the implications of those trends for companies.
Chapters:
0:00 - Welcome
2:19 - State of the Consumer 2026 trends
5:51 - GenAI and shopping
7:39 - Trust of social media and gen AI is lower than in other channels
9:07 - Only 1% of the sources cited by LLMs come from brand-owned websites
11:04 - Globally, consumers value their health
12:46 - Yet many are not achieving their wellness goals
14:30 - About half of consumers are reducing their consumption of artificial ingredients, alcohol, highly processed food, and sugar
15:47 - If given extra cash, 60%+ of consumers said they would splurge on experiences
17:28 - Nearly a third of consumers say they struggle to afford the foods they want
18:55 - Cost pressures are driving consumers to buy less, use products longer, and embrace DIY
20:51 - What does this mean for leaders?
24:21 - Q&A
27:32 - Wrap-up
- View and download the full report: mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
- Learn more about McKinsey Live webinars and register for upcoming sessions: mckinsey.com/live
- Explore past webinars: mck.co/McKinseyLivePlaylist
- Subscribe to our channel: mck.co/YouTube
- Subscribe to our newsletters: mck.co/Subscribe
About the guests:
- Clarisse Magnin: mckinsey.com/our-people/clarisse-magnin
- Danielle Bozarth: mckinsey.com/our-people/danielle-bozarth
***Find us on***
Facebook: mck.co/Facebook
Twitter: mck.co/Twitter
LinkedIn: mck.co/LinkedIn
Instagram: mck.co/Instagram
#McKinseyLive #Consumer #Retail #ConsumerTrends #Growth
See mckinsey.com/privacy-policy for privacy information.
