Misogi and the value of rituals @McKinsey
Misogi and the value of rituals  @McKinsey
Uploaded July 2026 | Updated September 2026, 2 weeks ago
Misogi is an ancient Japanese purification ritual, but it's taken on new meaning for some young men today, as they seek challenge, connection and purpose.

New York Times bestselling author Author Bruce Feiler dives into the modern adaptation of misogi and countless other unique rituals in his latest book: A Time to Gather: How Ritual Created the World—and How It Can Save Us.

Feiler chronicles how, as digital saturation grows, people are creating new rituals to reconnect with one another. He explains how gathering helps people navigate life’s transitions and why the future may be more human—and more communal—than we think.
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"Misogi" and the value of rituals

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