Uploaded May 2026 | Updated September 2026, 2 weeks ago
One thing I believe pretty strongly for early-stage businesses:
More leads solve a lot of problems.
Not all problems.
Please do not send this to your operations manager and say, “This guy on the Internet said we can ignore delivery.”
That is not what this guy on the Internet is saying.
Most of the time, the business does not need another week of tinkering.
It needs more conversations.
Because more leads create more sales opportunities.
More sales create more feedback.
More feedback helps you improve the offer.
A better offer makes selling easier.
And then the whole thing starts to compound.
Beautiful. Annoying. True.
Did I already say annoying?
The uncomfortable part is that revenue-generating work is usually not the thing most founders naturally want to do.
We want to coach.
Build.
Create.
Serve clients.
Improve the product.
Adjust the logo for the 47th time because apparently that’s what’s standing between us and generational wealth.
I’ve done plenty of that.
But early on, the business needs oxygen.
And oxygen usually looks like:
Cold email.
Content.
Ads.
Sales calls.
Follow-up.
Not glamorous.
But necessary.
Because when leads are not coming in, the business eventually starts making decisions from fear instead of strategy.
And that is a weird place to operate from.
You start undercharging.
You start taking bad-fit clients.
You start overthinking everything.
You start treating every opportunity like it has to work.
More leads give you options.
Options give you leverage.
Leverage gives you room to fix the problems you already know exist.
So yes, improve the service.
Yes, tighten the systems.
Yes, deliver well.
But don’t hide from the work that brings customers through the door.
A business without leads is just a skillset under pressure.
And so, this guy on the Internet will prompt you, what revenue-generating task are you avoiding right now my friend?
One thing I believe pretty strongly for early-stage businesses:
More leads solve a lot of problems.
Not all problems.
Please do not send this to your operations manager and say, “This guy on the Internet said we can ignore delivery.”
That is not what this guy on the Internet is saying.
Most of the time, the business does not need another week of tinkering.
It needs more conversations.
Because more leads create more sales opportunities.
More sales create more feedback.
More feedback helps you improve the offer.
A better offer makes selling easier.
And then the whole thing starts to compound.
Beautiful. Annoying. True.
Did I already say annoying?
The uncomfortable part is that revenue-generating work is usually not the thing most founders naturally want to do.
We want to coach.
Build.
Create.
Serve clients.
Improve the product.
Adjust the logo for the 47th time because apparently that’s what’s standing between us and generational wealth.
I’ve done plenty of that.
But early on, the business needs oxygen.
And oxygen usually looks like:
Cold email.
Content.
Ads.
Sales calls.
Follow-up.
Not glamorous.
But necessary.
Because when leads are not coming in, the business eventually starts making decisions from fear instead of strategy.
And that is a weird place to operate from.
You start undercharging.
You start taking bad-fit clients.
You start overthinking everything.
You start treating every opportunity like it has to work.
More leads give you options.
Options give you leverage.
Leverage gives you room to fix the problems you already know exist.
So yes, improve the service.
Yes, tighten the systems.
Yes, deliver well.
But don’t hide from the work that brings customers through the door.
A business without leads is just a skillset under pressure.
And so, this guy on the Internet will prompt you, what revenue-generating task are you avoiding right now my friend?
