Uploaded December 2024 | Updated September 2026, 2 weeks ago
In this episode, Provost Kimberly D. McCorkle talks with Dr. Melanie B. Richards, interim director of ETSU’s new School of Marketing and Media (https://www.etsu.edu/cbat/marketing-media/) , about how her experience in the corporate world led to a career in academia – and how she is harnessing that experience to make sure her students get hands-on, project-based learning opportunities in her classroom. Dr. Richards also discusses how she incorporates AI in her instruction and recommends a book that she has used to guide her research and teaching in this area: Co-Intelligence: Living and Working with AI by Ethan Mollick.
00:02:32: Dr. Richards reflects on her first day at ETSU
00:04:33: Transitioning from industry to academia
00:08:37: ETSU’s new School of Marketing and Media
00:11:46: AI and its impact in the classroom and research
00:18:19: Community-engaged learning for marketing and media students
00:21:26: Unique opportunities in ETSU’s Brand and Media Strategy program
00:23:49: Dr. Richards discusses the most fulfilling part of her work as a professor
00:25:00: Her impact on her students
Listen to more episodes of Why I Teach, where Dr. Kimberly D. McCorkle explores stories of impact and success of ETSU faculty. Subscribe at why-i-teach-conversation-with-etsu-faculty.podbean.com/.
Dr. Richards’ Bio: https://www.etsu.edu/cbat/media-communication/facstaff/richardsm.php
ETSU’s Master of Arts in Brand and Media Strategy: https://www.etsu.edu/cbat/media-communication/academics/graduate-programs/brand-strategy.php
School of Marketing and Media News: https://www.etsu.edu/etsu-news/schools/marketing-media.php/
ETSU’s Approach to Community-Engaged Learning: https://www.etsu.edu/teaching/teaching_community/cel_qep.php
In this episode, Provost Kimberly D. McCorkle talks with Dr. Melanie B. Richards, interim director of ETSU’s new School of Marketing and Media (https://www.etsu.edu/cbat/marketing-media/) , about how her experience in the corporate world led to a career in academia – and how she is harnessing that experience to make sure her students get hands-on, project-based learning opportunities in her classroom. Dr. Richards also discusses how she incorporates AI in her instruction and recommends a book that she has used to guide her research and teaching in this area: Co-Intelligence: Living and Working with AI by Ethan Mollick.
00:02:32: Dr. Richards reflects on her first day at ETSU
00:04:33: Transitioning from industry to academia
00:08:37: ETSU’s new School of Marketing and Media
00:11:46: AI and its impact in the classroom and research
00:18:19: Community-engaged learning for marketing and media students
00:21:26: Unique opportunities in ETSU’s Brand and Media Strategy program
00:23:49: Dr. Richards discusses the most fulfilling part of her work as a professor
00:25:00: Her impact on her students
Listen to more episodes of Why I Teach, where Dr. Kimberly D. McCorkle explores stories of impact and success of ETSU faculty. Subscribe at why-i-teach-conversation-with-etsu-faculty.podbean.com/.
Dr. Richards’ Bio: https://www.etsu.edu/cbat/media-communication/facstaff/richardsm.php
ETSU’s Master of Arts in Brand and Media Strategy: https://www.etsu.edu/cbat/media-communication/academics/graduate-programs/brand-strategy.php
School of Marketing and Media News: https://www.etsu.edu/etsu-news/schools/marketing-media.php/
ETSU’s Approach to Community-Engaged Learning: https://www.etsu.edu/teaching/teaching_community/cel_qep.php
