Uploaded September 2026 | Updated September 2026, 2 weeks ago

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Problems are not going away.

Turn on the news and it is one thing after another.

AI is taking jobs.
The economy is weird.
Markets are shifting.
Consumer behavior keeps changing.

It can feel like a whacky, wild rollercoaster.

That said, for business owners, I'd offer another way to look at it:

Problems create markets.

As long as people have pain, friction, fear, confusion, inefficiency, or unmet desire, there will be something valuable to solve.

The opportunity is not in complaining about the problems.

It is in choosing which ones you are equipped to solve, how painful they are, and whether people are willing to pay for the solution.

That is the game.

Not “is there opportunity?”

There is always opportunity.

The better question is:

Are you solving a problem valuable enough for the market to care?