Uploaded July 2026 | Updated September 2026, 2 weeks ago
One of my favorite ways to think through a potential offer or service is where does the customer start at and where do they need to end at. Aka what’s the transformation they (or their business) needs to go through in order to get the desired outcome. Folks pay for outcomes and transformations.
One of my favorite ways to think through a potential offer or service is where does the customer start at and where do they need to end at. Aka what’s the transformation they (or their business) needs to go through in order to get the desired outcome. Folks pay for outcomes and transformations.
