Uploaded April 2026 | Updated September 2026, 1 hour ago
Your most enthusiastic AI users might be burning out the fastest.
BCG's Gabriella Rosen Kellerman and colleagues studied nearly 1,500 workers and found that 14% are experiencing "AI brain fry"—cognitive fatigue from managing too many tools. The productivity sweet spot is three AI tools. After that, gains erode.
More isn't always better. The organizations getting this right treat cognitive load as seriously as any other workplace resource.
Read the full article here: https://s.hbr.org/4tpPHGX
Your most enthusiastic AI users might be burning out the fastest.
BCG's Gabriella Rosen Kellerman and colleagues studied nearly 1,500 workers and found that 14% are experiencing "AI brain fry"—cognitive fatigue from managing too many tools. The productivity sweet spot is three AI tools. After that, gains erode.
More isn't always better. The organizations getting this right treat cognitive load as seriously as any other workplace resource.
Read the full article here: https://s.hbr.org/4tpPHGX
