Uploaded January 2017 | Updated September 2026, 2 days ago

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Elena Klau (SVP, Dir. Strategy & Insights, Momentum Worldwide) and Jessica Gelman (CEO, Kraft Analytics Group) join host Russell Scibetti to discuss the how can we improve upon technology, and the personal data it captures, to further engage fans and deliver the experiences that matter the most to them. Filmed onsite at the Momentum Sports Marketing Symposium in NYC on 11/9/16

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