Uploaded February 2014 | Updated September 2026, 12 hours ago

---

To raise attention about prejudices in Brazil we helped "Os Ruivos" a play get a national audience by bringing awareness to the plight of discriminated redheads. Brazilians of all hair colors spontaneously started to share the content and message of anti-discrimination. As the message spread, the mainstream media took notice.


For more on Momentum Worldwide, head to: MomentumWW.com, check us out on Facebook at Facebook.com/MomentumWorldwide or Twitter @MomentumWW