Uploaded January 2017 | Updated September 2026, 4 days ago

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Katie O'Brien (VP, Business Leadership, Momentum Worldwide) and Deborah Curtis (VP, Global Sponsorship and Experiential Marketing, American Express) join host Russell Scibetti to talk about how to that ensure the fan voice is heard loud and clear throughout the creation of any fan-first brand experience. Filmed onsite at the Momentum Sports Marketing Symposium in NYC on 11/9/16

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