Uploaded May 2017 | Updated September 2026, 2 days ago

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NBA fans live and breathe the teams and players they love. So, we set out to help them live and "breathe" the teams they love—literally—by unveiling Kia's newest innovation: air fresheners that emit the "distinct in-game musk" of fans’ favorite NBA teams. Because, "You can't smell like your favorite NBA team. But now your Kia can."

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