Uploaded January 2014 | Updated September 2026, 8 hours ago
Under the main concept "Don´t let anything seize our way of enjoying life," Momentum created the movement #arribaeseánimo (Cheer Up) to use the Spanish sense of humor as a therapy against the economic crisis in Spain.
We took the most famous Spanish comedians of our history to the places where the economical crisis hit hardest—a gas station and a local market—to make people pass through this difficult period with a smile on their faces.
And the most important thing, we made people confront the economic issues with a smile.
For more on Momentum Worldwide, head to: MomentumWW.com, check us out on Facebook at Facebook.com/MomentumWorldwide or Twitter @MomentumWW
Under the main concept "Don´t let anything seize our way of enjoying life," Momentum created the movement #arribaeseánimo (Cheer Up) to use the Spanish sense of humor as a therapy against the economic crisis in Spain.
We took the most famous Spanish comedians of our history to the places where the economical crisis hit hardest—a gas station and a local market—to make people pass through this difficult period with a smile on their faces.
And the most important thing, we made people confront the economic issues with a smile.
For more on Momentum Worldwide, head to: MomentumWW.com, check us out on Facebook at Facebook.com/MomentumWorldwide or Twitter @MomentumWW
