What is the video topic that I need most for my Catholic org? @hundredfoldvideo

Uploaded November 2024 | Updated September 2026, 18 hours ago

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Most communication directors feel either feast or famine when it comes to choosing a video topic. Either there are way too many ideas, or none at all.

The video topic that you need most right now is the one that answers your audience’s most pressing pain point. Their big question, or the stumbling block that keeps them from engaging with your mission.

So, how do you find that out?

You ask. Find a group of people who are just like the group that you want to speak to. Then survey them. Ask them:
How educated do they feel when it comes to the purpose of your organization?
What is their greatest hope, relating to the needs you are trying to meet?
What is their biggest pain point relating to your mission?
What keeps them from engaging with your mission?
Is there anything they feel you should know?

Once you have those answers, your most essential video topic, as well as the best focus for all your marketing and communication, should be crystal-clear.

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