Uploaded July 2025 | Updated September 2026, 2 weeks ago
How do you explain a complex engineering solution—like a wind turbine or ship engine—without dragging people across the world or boring them to death with a PowerPoint?
In this episode of the Sustainable Supply Chain podcast, I chat with Matt Trubow, Commercial Director at Hidden Creative, about how immersive, browser-based platforms like Simmerse are changing the game for technical sales, training, and sustainability.
We talk about:
✅ Why PowerPoint no longer cuts it for complex B2B communication
✅ How companies like ABB and GE are using immersive tech to save time, emissions, and cost
✅ The science behind “embodied cognition” and why it matters for engineers
✅ Using spatial computing to transfer expertise from retiring engineers to new hires
✅ The role of digital twins and AI in future-proofing supply chains
Whether you’re in engineering, manufacturing, or supply chain sustainability, this episode shows you how immersive tools can accelerate understanding, shorten sales cycles, and reduce your carbon footprint.
To find out more about Hidden - check out their website
🎧 Listen to the full podcast episode here: sustainablesupplychainpodcast.com
🔔 Don’t forget to like, comment, and subscribe for more insights on sustainability and supply chain innovation.
How do you explain a complex engineering solution—like a wind turbine or ship engine—without dragging people across the world or boring them to death with a PowerPoint?
In this episode of the Sustainable Supply Chain podcast, I chat with Matt Trubow, Commercial Director at Hidden Creative, about how immersive, browser-based platforms like Simmerse are changing the game for technical sales, training, and sustainability.
We talk about:
✅ Why PowerPoint no longer cuts it for complex B2B communication
✅ How companies like ABB and GE are using immersive tech to save time, emissions, and cost
✅ The science behind “embodied cognition” and why it matters for engineers
✅ Using spatial computing to transfer expertise from retiring engineers to new hires
✅ The role of digital twins and AI in future-proofing supply chains
Whether you’re in engineering, manufacturing, or supply chain sustainability, this episode shows you how immersive tools can accelerate understanding, shorten sales cycles, and reduce your carbon footprint.
To find out more about Hidden - check out their website
🎧 Listen to the full podcast episode here: sustainablesupplychainpodcast.com
🔔 Don’t forget to like, comment, and subscribe for more insights on sustainability and supply chain innovation.
