Uploaded July 2025 | Updated September 2026, 2 weeks ago
Most people have no idea that digital advertising has a carbon footprint—never mind that it’s on par with the aviation industry. Every time you load a webpage, watch a YouTube video, or scroll past an ad, there’s a surge of activity behind the scenes that consumes massive amounts of energy.
In this episode of the Climate Confident podcast, I chat with Frank Maguire, SVP of Insights, Strategy & Sustainability at Equativ (formerly Sharethrough), about the hidden emissions of the internet and what the ad tech industry is doing to fix it.
We cover:
► How online ads generate CO₂ emissions
► Why programmatic advertising is so energy-intensive
► What GreenPMPs are and how they help cut emissions
► The role of AI in ad optimisation—and its energy trade-offs
► How regulation like CSRD is driving change across Europe
► The wider influence advertising has on corporate sustainability
Whether you’re in marketing, tech, sustainability,or just use the internet, this episode offers a behind-the-scenes look at the digital carbon footprint and how it can be reduced.
🔗 Listen to the full podcast: climateconfidentpodcast.com
climate change, digital advertising, carbon emissions, net zero, ad tech, sustainability, internet footprint, green media, climate tech, programmatic advertising, scope 3 emissions, data centres, ai and sustainability, responsible marketing, climate confident podcast📌 Subscribe for more expert conversations on climate, tech, and sustainability.
#climatechange #digitaladvertising #netzero #sustainability #adtech
Most people have no idea that digital advertising has a carbon footprint—never mind that it’s on par with the aviation industry. Every time you load a webpage, watch a YouTube video, or scroll past an ad, there’s a surge of activity behind the scenes that consumes massive amounts of energy.
In this episode of the Climate Confident podcast, I chat with Frank Maguire, SVP of Insights, Strategy & Sustainability at Equativ (formerly Sharethrough), about the hidden emissions of the internet and what the ad tech industry is doing to fix it.
We cover:
► How online ads generate CO₂ emissions
► Why programmatic advertising is so energy-intensive
► What GreenPMPs are and how they help cut emissions
► The role of AI in ad optimisation—and its energy trade-offs
► How regulation like CSRD is driving change across Europe
► The wider influence advertising has on corporate sustainability
Whether you’re in marketing, tech, sustainability,or just use the internet, this episode offers a behind-the-scenes look at the digital carbon footprint and how it can be reduced.
🔗 Listen to the full podcast: climateconfidentpodcast.com
climate change, digital advertising, carbon emissions, net zero, ad tech, sustainability, internet footprint, green media, climate tech, programmatic advertising, scope 3 emissions, data centres, ai and sustainability, responsible marketing, climate confident podcast📌 Subscribe for more expert conversations on climate, tech, and sustainability.
#climatechange #digitaladvertising #netzero #sustainability #adtech
