Understanding Kids: Ofcom: Growing Up Online Today (CMC 2026) @TheChildrensMediaConference
Understanding Kids: Ofcom: Growing Up Online Today (CMC 2026)  @TheChildrensMediaConference
Uploaded September 2026 | Updated September 2026, 1 day ago
Ofcom takes you through findings from this year’s Children’s Media Literacy research, exploring how children experience and make sense of life online today – and what’s changed in recent years.

Drawing on Ofcom’s 2026 Children’s Media Literacy research, this session will bring you a rich set of timely insights rooted in children’s real experiences, including compelling videos from research participants. It willl cover:

Setting the scene on how children’s media use has evolved, highlighting what’s changed in recent years and the key trends emerging over time
How children spend their free time, and how this is increasingly happening online
The shift towards more passive watching and content consumption, rather than actively posting
The growing role of AI in children’s everyday lives
How increasingly commercialised online environments are experienced and understood by children
The role online spaces play in children’s friendships and social connections
And finally, what growing up online means for children’s wellbeing – including both its challenges and the benefits
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The Children’s Media Conference |

Understanding Kids: Ofcom: Growing Up Online Today (CMC 2026)

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