Uploaded March 2025 | Updated September 2026, 5 hours ago

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Watch Vishaal's full presentation on the CMF YouTube channel:
youtube.com/watch?v=HpKlaJ6p0i0

Video #2 in our weekly series of bite-sized packages of information and insights from CMC’s regular partners and contributors, is another from the the Children's Media Foundation event last month - "Reaching Kids Where They Are".

This week Vishaal Virani - the new Head of Health, Kids & Learning at YouTube UK & Ireland - shares how best to work with and on YouTube Kids to gain audiences and build revenue.