Uploaded September 2025 | Updated September 2026, 9 hours ago
Red C deep dives into family life at home, exploring key themes such as media and screen time and what brings families together. The RedC Families@Home study – now in its fifth year - explores the insights.
How do families spend quality time together? What are families watching - and why? And how do brands win when it comes to parents and their kids? It’s clear that parents are navigating a lot of issues – from cost-of-living pressures to teen social-media use. They want trusted brands, high quality products and toys that encourage off-screen play. Kids want to express their creativity digitally and connect with brands that encourage curation within fandom.
Red C deep dives into family life at home, exploring key themes such as media and screen time and what brings families together. The RedC Families@Home study – now in its fifth year - explores the insights.
How do families spend quality time together? What are families watching - and why? And how do brands win when it comes to parents and their kids? It’s clear that parents are navigating a lot of issues – from cost-of-living pressures to teen social-media use. They want trusted brands, high quality products and toys that encourage off-screen play. Kids want to express their creativity digitally and connect with brands that encourage curation within fandom.
